Monday, 24 January 2011


As quoted by Brody on what makes a good film font he said "Fonts convey an emotion without actually having to say the words." Simply, when it comes to making our titles for our opening for our short film, we need to consider the type of font we will use as we want our audience to have a slight idea of what our film may be about, just by looking at the font. It needs to relate to our film but it should not give away too much information.  This is achievable because our audience will have different interpretation from just looking at the type of font we used.

So in class, we learned there are two types of fonts:
SERIF Fonts:  There are hundreds of styles, including Times, New century school book, platino and courier.  This is more traditional and formal.  This can be distinguished between other fonts, because this type of font have little marks called 'Serifs' marked on the edges of each letter.  It is also used in Letters, Typewriters and on confidential files.

SANS SERIF Fonts: Common sans serif font include Arial,comic sans, Helvetica, Avant Garde and Geneva. In comparison to the Serif fonts, these are more informal but friendly. In typography, a sans serif typeface  does not have the small features called "serifs" at the end of the letters. The term comes from the French word sans, meaning "without". They are usually used for titles or headlines rather than the body of a text.
Then we looked at two film posters, analysing the typography used in each one and how it could relate to the film.

Pearl Harbour: The serif font used is called a Platino used in the promotion of the film 'Pearl Harbour.'  It gives a vintage 60's/70's feel to it because of the font used and also the placing of the mise en scene. The uniform, hairstyle and warplane hints what may happen in the film, apart from the font used.  The font sticks with the historical theme.  The title has been placed in the bottom middle, so that it does not interfere with the images above. It is in white, standing out from the dull grayish background. The white used could give a sense that there is hope in this film whilst the block capitals show the strength and courage of the characters in the film.

ROCKY :  This monochrome poster, reveals the masculinity in men. The title is in bold, block capital letters behind a white background to stand out. It suggests the hard, big and strong characteristics some men wish to aspire. The man in the poster is topless, wearing just shorts, some gloves and footwear. This could mean his profession is  a boxer, connoting how strong and hard he is. We can obviously see this from his muscular frame. There is also a woman holding his hand, which could mean he has in a relationship which keeps him strong.  We can tell by what date this was set in because of the woman's attire.  Her bell bottom trousers and hat could suggest this film was made during the 70's era.

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