Wednesday, 30 March 2011

Evaluation: Audience

Profile of a Typical target Audience

Claire's bag content

Claire going to work
Claire shopping
Claire going to cinema
Claire, 28, an administrator working in an employment agency, loves shopping, going to the cinema and going to art exhibitions. Also  loves being outdoors, hiking, camping, gardening, or simply enjoying nature and escaping the city. Believes in the balance of hard work with relaxation and goofing off, going out and dancing vs. cuddling up on the couch, relying on others when life is overwhelming but also being the shoulder for  friends to cry on. Believes in seeking good karma, keeping awesome people, and that some things in life are just funny.

Claire at an exhibition

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